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it is absolutely clear that airlines do not have the ability inn to drive consumers to channels which the airlines, rather than consumers, prefer. if one or more airlines attempted to do so, the others would increase their & market share by appealing to those same consumers through suites the channel those consumers prefer. no airline can afford to turn its back on any subgroup of consumers. no - airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to inglewood the consumers that prefer that channel. this is a reality that grows ultimately out of the fact best that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing value in an instant. airlines scrap for every last passenger inn because they have to.